What do loads mean on vimeo

You can improve your play rate by creating more effective thumbnails that appeal to your audience, and by optimizing your title. It shows you exactly how long people watched the video, and where they dropped off. Make content your ideal customers want to watch. Your view length is whispering all sorts of content creation secrets to you right now. You just need to listen to it. Take the last five videos you created and study the most popular drop-off points. Are you being too sales-y?

Are the videos too long? Do you jump off on a tangent? Make a list of push factors and work on ways to minimize them in future videos. To measure the engagement rate as a percentage, split the video into segments.

For each segment, divide the number of people still watching by the number of people that started watching. This is a pretty detailed technique, and not every video requires this kind of granular analysis. Especially for early funnel videos, studying view length and identifying the main drop-off points can be enough.

The steps for improving engagement are similar to those for improving view length. Identify where people are leaving and study the segments. What can you do to change them? A word of caution. Video analytics can give you access to a lot of information. Make one change at a time and measure the results. Then make another change.

That way, you can test each change and make sure it works with your audience. How someone watches your video can tell you a lot about their habits and help you create the best type of content for them. It gives you vital information about how users consume your content and helps you optimize videos for specific devices.

How does your audience compare? Part of this may be affected by location and demographics. Knowing how your audience watches your video can help you create better CTAs suitable for their favorite devices. Are most of your users on Windows or Mac? Are they surfing on their iPhones or Android devices? Do you have a surprisingly large Linux following?

This stat can help you create better content for your audience. How do you really know your video marketing efforts are successful? Marketers, business owners, and video makers need to be able to answer this question. With Vimeo Business , we've created tools to help you easily determine what's working well — and what's not — so you can make informed decisions to grow your business.

Hit play to learn about new features like our seamless Google Analytics integration then scroll on to learn how you can effectively measure results. Tracking the right metrics allows you to use videos strategically, but it's easy to lose yourself in the abundance of data and reports. Here are a few key video metrics that you should be tracking:. Reach The number of views or loads a video gets is often considered a vanity metric. But within the context of social media, this is an important one to track to let you know if your videos are reaching viewers far and wide.

This metric is especially important for organic social media efforts, because with paid methods, reach is exactly what you're dishing dollars for. You'll also want to track shares and likes. Both of these help you increase your reach, since your sharers and likers are exposing this video to their own friends on social.

When you track growth in this way, you can uncover really important pieces of information that will shape your future strategy, like what seasons your posts perform best in, or what types of videos work well on which channel. So, if you see that summertime posts tend to get less engagement hello, vacay wi-fi , you may want to focus your paid efforts for those indoor seasons when it'll make the most impact.

This helps you understand if your videos are in the right place, reaching the right audience, and appealing to your viewers. You can increase and optimize play rate by testing various versions of your video thumbnail, the length of your video, the location of the video on the page, copy, design, player customization think colors and logo , and more. Good news: we've got tips for selecting gorgeous thumbnails and customizing those embeds.

Retention and engagement The best indicator of your video's quality is whether people are watching all the way through to the end. If they're not, you can look at where they're dropping off to find opportunities for improvement.

The easiest way to monitor this is by looking at the finish rate what percentage of viewers watched the entire video and the average percentage watched what percent of your video, on average, is being watched by all viewers before they drop off , and you can find the data you need to calculate this in your stats dashboard. But to get even deeper insights, you should be looking for continuous engagement and retention throughout the video.

Vimeo Business offers advanced stats tools for just this reason: so you can see at any given point how many people are watching your videos and at what points they've moved on.

The page I need help with: [ log in to see the link]. Reading about makes me think that this has to do with the new embed method of the Gutenberg editor. If that is the case it seems to mean there is no way to lazy load videos from the embed block…. Skip to content WordPress. Skip to content. Palijn palijn 1 year, 7 months ago.